Welcome to sportshopen!

Are you a pro in your sport or are you about to go on your first activity ever? Our passion is to create opportunities for an active lifestyle trough quality products to really good prices! 

Our selection of products contain around 55 000 articles with focus on; hiking clothes, running, ski clothes and equipment, fishing, cycling, indoor training, football, also clothes and shoes for every occasion. We have products suitable for everyone; from the everyday exerciser to the experienced athlete. You will find new favorties for the whole familiy as we offer a wide range of sizes for women, men and children. 

Easy to shop

You can shop around the clock at Sportshopen's website or visit one of out 15 stores in Sweden during the day. 

We care that you as a customer should feel safe when you shop from us, which is why we offer you a 30-day open purchase. If you wish to return an online order in one of our stores, it is of course free of charge. 

If you have questions about your order or need to get in touch with us, you can easily reach our customer service via chat, phone or e-mail. 

From 14 to 14 000 sqm of shop area

In 1989, two young guys, Reinert Sörensson and Mickael Nyman, opened a summer shop on the pier in Tanumstrand, Grebbestad. Little did they know then that it was the beginning of a success story. 

The small shop of 14 square meters was only the starting point of what the future had to show. Today, we have one of the largest sport stores in Scandinavia at 14 000 square meters, filled with goods from well-known brands in sports and leisure. This store is located in Grebbestad and gives a complete experience for the whole family! 

Sportshopen in Grebbestad offers a lovely shopping tour, but you can also discover the restaurant Farmor Ellen and our minilivs, a large playland and mini cinema for the kids and much more. Our outdoor activity area is in full swing during the summer and in the winter you can skate on our ice rink. 

We are moving our wearhouse – a new chapter in sportshopen's history 

Our ambition is and have always been to provide the best service possible to our customers. The growth of e-commerce and all new stores that have been established over the years have led us to outgrowing our wearhouse in Grebbestad. 

We are in the process of estabishing a new wearhouse, logistics center and offices in Gothenburg. With this, we will be able to shorten the delivery time to both our customers and our stores and in this way improve the full experience ecven further. An offensive investment that is an exciting part of our continued growth. 

Our new wearhouse of 24 300 sqm is expected to be ready in the spring of 2023.