We protect your personal data and inform you how we process it. If you have questions, please contact customer service.
All information relating to a natural person – e.g. name, contact details, personal ID number.
Swedemount Sportswear & Fashion AB (556437‑2521).
Without purchase: email, browsing history.
With purchase: name, address, payment info, order history, communication.
Other: video recordings (CCTV), digital usage data.
Marketing & personalization (consent via cookie banner)
Order fulfilment (contract)
Customer service (legitimate interest)
Preventing crime & fraud
Legal obligations (accounting, anti-money laundering laws)
CCTV: complaints via authorities.
With your consent, we use services from providers including Google, Meta (Facebook and Instagram), Microsoft and OpenAI for analytics, marketing and conversion measurement. Use of these services is governed by your choices for each purpose.
These services may process personal data, such as cookie identifiers and other online identifiers, device and browser information, pages visited, interactions, and purchase and conversion events.
Up-to-date information about the cookies and similar technologies used, their purposes, providers and storage periods is available under Cookie settings.
You can change your preferences or withdraw your consent at any time via Cookie settings. Withdrawing consent does not affect the lawfulness of processing carried out on the basis of consent before it was withdrawn.
We use Dema (Demaai AB, Stockholm) to analyse sales, marketing and customer behaviour in our online store. For this purpose we share order data from our order system, such as purchase history and product information, as well as visit data from our website about how you found us and what you have viewed. Dema processes the data on our behalf as a data processor and may not use it for its own purposes. The data is stored with AWS within the EU. The legal basis is our legitimate interest in monitoring and developing our business and, for cookies, your consent.
Other recipients of personal data
We also use providers for services such as payment processing, transport, IT and customer communications. Personal data may be disclosed to these providers for the respective purposes. Personal data may also be disclosed to public authorities when we are required to do so.
Cookies: until deleted.
Purchase, warranty, member data: 3 years.
Accounting: 7 years.
CCTV footage: up to 1 month.
Access, rectification, erasure, restriction, objection, data portability.
Opt-out of direct marketing.
Account deletion after 3 years inactivity.
We use session, persistent, first- and third-party cookies.
We have security measures in place. For GDPR inquiries, contact customer service.
Latest version always available online.
With your consent, we use Microsoft Clarity to analyse how our website is used and to improve the user experience.
Clarity uses cookies and similar technologies and may process personal data about how you interact with the website, such as pages visited, clicks and scrolling. The data may be used to create heatmaps and session replays that show how visitors use the website.
You can change your preferences or withdraw your consent at any time via Cookie settings.
