The KINETIC COOL HERRING from Kinetic is a jig designed to create enticing movement both when sinking and being retrieved. Its shape mimics a herring, producing an irregular swimming action that triggers strikes as the lure falls through the water or is reeled in. Made with a lead construction for weight, it offers good casting distance and control in the water. Featuring 3D holographic eyes and a holographic finish, it reflects light clearly beneath the surface to attract fish. Equipped with a Perma steel hook and a stainless steel split ring to keep the lure stable under pressure.