Founded in 1921 by Carl Agust Borgström on the banks of the Mörrumsån in Svängsta, AB Urfabriken evolved from timepieces and taximeters into Abu Garcia—one of the most trusted names in sport fishing. Today, anglers worldwide rely on its durability and performance. At Sportshopen you’ll find legends like Ambassadeur, Toby and Hi-Lo, alongside contemporary spinning and baitcasting reels, rods and tackle for pike, inshore and trolling alike.
