LEVI’S®

Levi Strauss & CO® is despite its long history dating back to 1853 more modern than ever. When Levi Strauss and Jacob Davis invented the blue jeans in 1873, he did not know that he was creating a global brand that would become associated with self expression and a classic American cool style. The original 501® jeans are a cultural icon with their straight fit and classic button fly. Over the years, generation after generation has bought and worn them and they only look better with time. Classics such as Levi’s® jeans, t shirts, hoodies and denim jackets are seen on trend conscious people around the world and are worn every day as fresh everyday essentials.