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Sportshopen, one of the largest independent players in Sweden’s sports and leisure market, has launched an exciting new collaboration with Magnus Samuelsson. Magnus, former World’s Strongest Man, outdoor enthusiast, actor, family man and health role model, joins a partnership aimed at promoting an active and healthy lifestyle and increasing Sportshopen’s visibility among consumers.
Magnus Samuelsson, who has long searched for a partner with a similar health philosophy, describes the collaboration as a perfect match. “Sportshopen represents everything I believe in regarding health, training and the outdoors, and I look forward to working together,” Samuelsson says.
Sportshopen’s new CEO, Tony Siberg, expresses his enthusiasm for the partnership. “Magnus Samuelsson is a down-to-earth and inspiring person who reflects our values of healthy and active living. We are very happy to begin a long-term collaboration with Magnus,” Siberg says.
Sportshopen and Magnus Samuelsson look forward to a shared journey promoting health, training and outdoor living – with the goal of inspiring and motivating more people to take the step toward a more active lifestyle.
